The article discusses how the environment affects economic activity and the importance of sustainable development. Scientists like V. I. Vernadsky have influenced the concept of sustainable development. To achieve sustainable economic growth, investments in energy efficiency, agriculture, and other sectors are crucial. However, in Russia, environmental issues are not a top priority for companies. The lack of discussion and technology adoption hinders progress. Both government and private investments are needed to promote "green" innovations and create a more sustainable economy.