The article explores factors influencing the performance of life insurance companies in China. It looks at how different aspects like bancassurance income, agency income, and company size affect performance. The study found that certain factors like bancassurance income from banks can positively impact corporate performance. On the other hand, factors like company scale and solvency ratio can have a negative effect. The research suggests that the structure of marketing channels and products also play a role in determining performance. Overall, the study provides insights into how various factors can influence the success of life insurance companies in China.