The article discusses how banks in India are using Customer Relationship Management (CRM) strategies to improve customer services. The researchers surveyed 456 customers from public, private, and foreign banks in Bangalore to understand how different demographic groups perceive CRM competencies. They used statistical tools like ANOVA and Chi-square analysis to analyze the data. The study found a positive relationship between socio-demographic factors and the quality of customer services offered by banks, including service capability, product capability, and personnel capability. This shows that banks are focusing on meeting customer needs and improving customer satisfaction.