Business, Management and Accounting
6 years ago

Empowering Customers Leads to Innovation and Market Growth

Value co-creation and innovation performance: A conceptual model
Ling Suan Choo, Seyedeh Khadijeh Taghizadeh, Syed Abidur Rahman

Paper Summary

Service organizations need to be innovative to compete in the market. Value co-creation involves customers in developing and delivering services, allowing them to personalize products. The DART Model helps define value co-creation and its relationship with innovation performance.

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