The paper discusses creating interesting and environmentally-friendly building facades for apartment buildings. The researchers focused on designing facades in a way that fits well with the surroundings and catches people's attention. Their goal was to show how facades can be designed with different functional and attractive features to make residential buildings unique. They looked at a competition project in Subotica city, Serbia, as an example. The researchers aimed to develop a method to make buildings' facades more appealing and adaptable to various needs, particularly in historical city centers like Subotica.