Supermarkets' push for private labels could harm Australian suppliers and consumers.
Supermarkets like Coles are planning to increase the number of their own brand products on shelves. This means more store-owned brands and less space for other brands. The goal is to have 40% of products be private label in the next five years. This change could lead to lower prices for shoppers but might hurt Australian suppliers as their products are replaced with cheaper options from overseas.