Long-term relationships with customers are crucial for banks in today's competitive market. Customer Relationship Management (CRM) helps banks understand and meet customer needs, leading to higher revenue and profits. By focusing on customer satisfaction and building strong relationships, banks can retain existing customers and attract new ones. CRM is a strategic approach that helps organizations provide personalized services and products to customers. In the banking sector, CRM is used to identify and fulfill customer needs efficiently. The main goal of using CRM in banks is to enhance customer relationships and ultimately increase profitability in the competitive market.