Business, Management and Accounting
6 years ago

Environmental knowledge boosts green product purchase intentions in Malaysia

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Zenodo (CERN European Organization for Nuclear Research)
Green Product Purchase intention in Malaysia
Farida Bhanu, Tan Chin Hooi

Paper Summary

The study aimed to understand what influences people in Malaysia, particularly in Petaling Jaya, to buy green products. They surveyed 150 residents and found that environmental knowledge is important in determining whether price, quality, and advertisements affect people's intention to buy green products. Without this knowledge, these factors don't have a significant impact on purchasing decisions.

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