Indian companies failing to measure impact of CSR initiatives, risking sustainability.
The article explores how Indian companies are implementing sustainability and corporate social responsibility (CSR) initiatives, focusing on monitoring and evaluation practices. The study shows that many companies talk about sustainability but struggle to put it into action effectively. It also reveals that Indian companies are not fully committed to measuring the outcomes of their CSR efforts. This lack of monitoring and evaluation hinders their ability to show real dedication to corporate sustainability. The research suggests that better CSR policies are needed for Indian businesses to improve their practices in the future.