Business, Management and Accounting
8 years ago

Unlocking Success: Strategies for Global New Product Development Revealed

Palgrave Macmillan UK eBooks
Strategic New Product Development for the Global Economy
Toyohiro Kono, Leonard Lynn

Paper Summary

The article "Strategic New Product Development for the Global Economy" explores how successful companies develop new products. It uses real-life examples, surveys, and theories to show the strategies used by these firms. The main goal is to understand the principles behind successful new product development in today's global economy.

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