The article explores a new way to measure a company's sustainability called Sustainable Value Added (SVA). The researchers tested SVA against traditional measures to see how well it reflects a company's financial, environmental, and social impacts. They found that SVA provides a more comprehensive view of a company's sustainability efforts compared to traditional measures. To accurately analyze SVA, it is important for companies to regularly publish reports on their Corporate Social Responsibility (CSR) activities. This study shows that SVA is a useful tool for assessing a company's contributions to long-term sustainable development.