Business, Management and Accounting
6 years ago

Unlocking the Power of Value Co-Creation for Business Success

European Management Journal
Capturing the broader picture of value co-creation management
Daniela Corsaro

Paper Summary

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Value co-creation in business relationships is complex and challenging. A study with 86 managers found that managing value creation involves interconnected processes like communication, appropriation, measurement, and representation. The study highlights the importance of value appropriation in creating value and value representation in coordinating ideas for future collaborations.