Business, Management and Accounting
6 years ago

Predicting Customer Lifetime Value Revolutionizes Banking Marketing Strategies.

1 view
Advances in intelligent systems and computing
Customer Lifetime Value: An Ensemble Model Approach
Harminder Singh Channa

Paper Summary

Customer lifetime value helps banks and financial institutions understand how valuable customers are to their business. This study looked at different ways to calculate customer lifetime value and found that using a combination of marketing and risk models can predict future customer value. By comparing present and future customer lifetime value, banks can assess their overall business health.

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