This article examines how a manufacturing company in Indonesia implemented Supply Chain Management (SCM) to enhance customer satisfaction and stay competitive in the market. By optimizing supply chain activities, including logistics, the company aimed to boost customer value and secure a lasting edge in the industry. After analyzing the SCM effectiveness, recommendations were made for enhancing the company's current supply chain strategies. This study showcases the importance of SCM in modern businesses, highlighting its role in driving success and offering insights to improve operational efficiencies.