Business, Management and Accounting
6 years ago

Small Businesses Gain Competitive Edge Through E-Commerce Adoption

2 views
An Exploratory Examination of the Relationship between Business to Business Electronic Commerce Adoption and Competitive Advantage of Small and Medium-sized Enterprises
Elikem Chosniel Ocloo, Hu Xuhua, Stephen Owusu Afriyie, Henry Antwi Asante, Isaac Mensah Adjei

Paper Summary

Business to business electronic commerce adoption by small and medium-sized enterprises in Ghana can lead to gaining and sustaining a competitive advantage. A study of 315 manufacturing SMEs showed that higher levels of B2B EC adoption are linked to increased competitive advantage.

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