People often try to impress others by talking about their successes, but it's not just about what you achieve - it's also about how you got there. Three experiments showed that when people want to make a good impression, they tend to downplay the effort they put in to succeed. This means that just saying you did well might not be enough to impress others; you also need to show that you worked hard to achieve your success. So, when you're trying to make a good impression, remember that people like to hear about the effort you put in, not just the end result.