Business, Management and Accounting
6 years ago

New curriculum boosts data skills for all business students, meeting employer needs.

The International Journal of Management Education
Surveying industry advisors to select data analytics topics for all business majors
Kevin Pan, Alan I. Blankley, Matthew J. Mazzei, Cynthia Frownfelter-Lohrke, Jennings B. Marshall, Charles M. Carson

Paper Summary

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Universities are adding data analytics programs, but non-analytics business students need data skills too. To figure out what skills are important, industry advisors were asked. They said basic and intermediate spreadsheet skills, finding and presenting data are crucial. Teaching software programming to non-analytics majors is less important. By listening to advisors, the curriculum was updated to meet employer needs without adding more classes.