The main goal of the research is to understand the factors that influence the relationship between buyers (like supermarkets) and suppliers (like distributors) in the retail industry. The researchers used a mix of data analysis, surveys, and case studies to dig deeper into the issues affecting these relationships. The key findings suggest that a healthy partnership between buyers and suppliers is crucial for staying competitive and retaining customers in the retail market. By focusing on maintaining strong relationships, retail owners and brands can gain an edge over their competitors and always stay ahead.