Business, Management and Accounting
6 years ago

Small firms in Malacca thrive by mastering personalized marketing strategies.

An exploratory study on marketing practices of small firms in Malacca / Runaiza Tumin
Runaiza Tumin

Paper Summary

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Strategic Management

Small firms in Malacca focus on marketing strategies like pricing, promotion, distribution, and niche marketing to improve profitability. By understanding their strengths and weaknesses, marketers can better serve customers and increase profits. Personal relationships with customers help small firms meet their needs effectively, leading to satisfied customers and success. Proper planning and personal qualities are key for small firm owners to benefit and succeed.