Business, Management and Accounting
6 years ago

Top management support drives service innovation through technology adoption revolution.

Journal of Business and Industrial Marketing
Openness of technology adoption, top management support and service innovation: a social innovation perspective
Hsuan-Yu Hsu, Feng-Hsu Liu, Hung‐Tai Tsou, Lu‐Jui Chen

Paper Summary

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The article explores how using new technology and getting support from top management can help companies come up with new and better services. The researchers suggest that being open to adopting new technology and having support from top managers can lead to more innovative services. This can be especially important in social innovation, where companies try to make a positive impact on society.