Business, Management and Accounting
6 years ago

Revolutionizing Enterprise Relationships: Merging Knowledge and Value Creation for Success

Communications of the IIMA
Integrating Knowledge Management and Relationship Management in an Enterprise Environment
Joseph O. Chan

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Knowledge management and relationship management are crucial for businesses to succeed in today's economy. This article explores how these two disciplines can be combined to improve value creation. The researchers discuss integrating knowledge management with customer, supplier, and partner relationship management at the enterprise level. They introduce two perspectives: ERM-oriented KM and KM-oriented ERM. This merging of knowledge and relationship management can help businesses gain a competitive edge.