Business, Management and Accounting
6 years ago

Unlocking Future Profits: How Customer Analysis Shapes Business Decision-Making

1 view
Maandblad Voor Accountancy en Bedrijfseconomie
Customer Profitability Analyses and Customer Lifetime Value
Ashok Sridhar, Michael Corbey

Paper Summary

The article compares two methods in Customer Accounting: Customer Profitability Analysis (CPA) looks at past profits from a customer, while Customer Lifetime Value (CLV) predicts future profits. The study shows how these methods affect decision-making and suggests when to use each. Both methods have limitations.

Related papers

Business, Management and Accounting
8 years ago

Unveiling the Key to Customer Satisfaction and Business Success: Customer Value Determination

Customer Equity
2 views
Business, Management and Accounting
6 years ago

Boost Customer Equity by Engaging Every Customer: A Game Changer!

Customer Relationships
Retail Behavior
Customer Equity
2 views
Business, Management and Accounting
6 years ago

Customers as Revenue-Producing Assets: Maximizing Profits Through Strategic Investments.

Customer Equity
Economic Analysis
Retail Behavior
2 views