The article explores how organizational culture, knowledge management, and organizational learning impact innovation in the Iranian automotive industry. The researchers surveyed 279 companies supplying automobile parts to a leading Iranian manufacturer and used Structural Equation Modeling to analyze the data. They found that organizational culture and knowledge management directly influence innovation, while organizational learning acts as a mediator between them. However, knowledge management does not mediate the relationship between organizational culture and innovation. The study provides insights for policymakers and managers to enhance innovation in the industry.