Stakeholders shaping future goods and services through value proposition co-creation.
Co-creation of value proposition involves customers and stakeholders working together to shape the promises made by businesses to customers. This concept combines the ideas of co-creation and value proposition, which are important in business. By involving stakeholders in creating value propositions, companies can better meet customer needs and improve their offerings. The process of co-creating value propositions is described in detail, showing how it can be put into practice effectively.