Business, Management and Accounting
6 years ago

The Future of Consumerism: Unveiling Market and Societal Problems.

Journal of Marketing
Marketing Education: A Guide to Consumerism
George S. Day, David A. Aaker

Paper Summary

Consumerism is a growing trend that raises questions about its origins and future. The focus is on market and societal issues driving this trend. By analyzing these factors, predictions about the future of consumerism are made.

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