Digital innovation in smart mobility requires collaboration among stakeholders to create new business models. The service-dominant business model radar (SDBM/R) is a tool developed to help design these models. It involves industry experts and professionals in workshops to ensure practical relevance. The approach focuses on optimizing transportation of people and goods on a large scale, emphasizing value creation through collaborative processes. This new business design approach aims to revolutionize how businesses in the smart mobility domain operate, leading to more efficient and effective transportation solutions.