Business, Management and Accounting
6 years ago

Q Variety Stores to Revolutionize Customer Loyalty with New Program

Developing a business strategy to increase customer loyalty for Q variety stores
Fan Liu, Priscilla S.T. Davis-Ngatai

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Q Variety Stores wants to improve customer loyalty to stay ahead in the competitive market. They surveyed customers in eight branches and found that while some are loyal, there's room for improvement. Customers didn't like the proposed loyalty program but preferred existing ones from other stores. A loyalty program that's cost-effective and meets customers' needs could work best for Q Variety Stores.