The article discusses how designers can create innovative designs by staying true to their personal values and beliefs. By understanding what makes a design good and incorporating this into their work, designers can be more creative and successful in corporate settings. The study shows that when designers follow their principles for good design, they are better able to connect with their identity and ideals, leading to more impactful and accepted designs. This research aims to encourage designers to use their personal values for innovative design and spark conversations in the design community about supporting designers in this process.