Business, Management and Accounting
6 years ago

Strategic alliances in Malaysia drive firms to seize new market opportunities.

Opportunities of Strategic Alliances: Malaysian Perspectives
Ahmad Bashawir Abdul Ghani, Emil Mahyudin, Chumphon Kaewsoman, Sathid Boonmuang

Paper Summary

Strategic alliances in Malaysia are formed by companies to explore new market opportunities and reduce uncertainty in the face of tough competition. By working together, firms can deliver better services to customers.

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