Business, Management and Accounting
6 years ago

Customer trust key to banking success, study finds

2 views
The impact of customer trust, customer identification and customer satisfaction towards customer loyalty in banking sector / Shahrul Ridzuan Jamari
Shahrul Ridzuan Jamari

Paper Summary

The study looked at how customer trust, identification, and satisfaction affect customer loyalty in the banking sector. They found that these factors have a significant impact on customer loyalty. Customer trust was the most influential factor. This means that banks need to focus on building trust with their customers to keep them loyal.

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