Business, Management and Accounting
6 years ago

Unlocking Success: Six Steps to Customer-oriented Business Development

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Business Development: Customer-oriented Business Development for successful companies
Andreas Kohne

Paper Summary

The article discusses how successful companies can achieve growth through customer-oriented business development. It outlines the key elements of business development, such as role profiles, portfolio structure, and market cultivation strategies. The researchers present a case study and propose six steps to effective business development.

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