Maximizing innovation and product portfolios for competitive advantage and growth strategy.
Firms manage two main portfolios - products and innovation - to balance risk and maximize opportunities. These portfolios are connected, with products influencing future innovations. Portfolio management involves making decisions on which projects to prioritize and allocate resources to. There are two levels of portfolio management: one focuses on individual projects, while the other looks at the portfolio as a whole. Managing these portfolios well can give organizations a competitive edge and support growth.