Business, Management and Accounting
6 years ago

Unlocking Global Success: Strategies for Dominating International Markets

Academic Journal of Economic Studies
International Market Entry Strategies
Ana-Maria Dinu

Paper Summary

The article discusses how companies can enter international markets by considering factors like exporting methods, industry analysis, marketing, culture, laws, politics, currency, and financing. Different strategies like direct exporting, indirect exporting, joint ventures, direct investment, or mergers and acquisitions can be used to enter new markets effectively.

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