Globalization Empowers Customers to Demand More for Less from Businesses
In a globalized world, where satisfying customers at low costs is crucial, managing supply chains efficiently is key. Companies aim to please customers and boost profits by planning and executing supply chain operations effectively. Focus is now on surpassing customer expectations, not just meeting them. The strategic importance of logistics and supply chain management is vital in achieving this. The paper introduces a framework to understand supply chain management, including its structure, managerial skills, and risks involved. Businesses are striving to cut costs and boost customer satisfaction through better supply chain management practices.