New hybrid methodology unlocks deeper understanding of emergent phenomena.
The article introduces a new method called phenomenological polyethnography, which combines two research approaches to study emerging experiences from an insider's perspective. By involving individuals with different perspectives, the methodology aims to explore a phenomenon, collect data while experiencing it, reflect on the shared and unique experiences, and describe its essence and meaning. This innovative approach allows for a more efficient analysis and sharing of insider knowledge on new phenomena in various settings, such as higher education.