The article discusses how ambiguity can help uncover new opportunities for innovation by looking at problems in a different way. It explains the importance of embracing and using ambiguity in the design process. Different types of ambiguity are described, along with how designers encounter it. Understanding ambiguity is crucial for finding innovative ideas. Designers should identify the type of ambiguity needed and learn to work with it effectively. The article also points out the lack of research on how individual and group experiences impact the use of ambiguity in design.