The article discusses how understanding different types of innovation among Moroccan entrepreneurs can help policymakers create effective strategies for fostering innovation. The researchers developed a framework with three dimensions to classify innovations: Innovation Intensity, Innovation Scope, and Innovation Depth. They found that Moroccan startups mainly focus on product and business model innovation, with a mix of disruptive and incremental innovations. The study highlights the need for more research on innovation at the enterprise level in Morocco to support entrepreneurs and policymakers in enhancing innovation capabilities.