Organizational ambidexterity is crucial for companies to adapt to changing markets. Leaders must balance exploring new ideas and using existing knowledge effectively. Research shows that leaders need to pursue both cost leadership and differentiation strategies to compete successfully. They should not get stuck in the middle without a clear direction. The study aims to understand how leaders manage the balance between exploring new ideas and exploiting existing knowledge. Leaders play a key role in providing support for learning in different phases of innovation. Exploration involves generating new ideas, while exploitation focuses on implementing existing knowledge.