Engineering
6 years ago

Designers as Strategists: The Key to Unlocking Innovation and Success.

Design Management Review
Strategic Design or Design Strategy? Effectively Positioning Designers as Strategists
Travis J. Brown

Paper Summary

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Engineering
6 years ago

Designers as Strategists: The Key to Unlocking Innovation and Success.

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Designers play a crucial role as strategists. The distinction between "design strategy" and "strategic design" is important. Designers need to not only think strategically but also actively engage in design work. This combination is key to their effectiveness in strategic roles.