The Television Presidency: How Ronald Reagan Revolutionized American Politics.
Ronald Reagan was known for being a skilled communicator during his presidency, using television to connect with the American people. This study explores how Reagan's use of mass media, particularly television, shaped the modern presidency. The researchers discuss how Reagan's presidency marked a shift towards a more televised and media-focused approach to politics. The findings suggest that television played a significant role in shaping the future of the American presidency, highlighting the importance of effective communication in politics.