The experiment showed that when insurance prices go up, people are more likely to choose self-insurance instead. This means they are less likely to buy insurance but more likely to invest in protecting themselves. However, people may not react strongly enough to price changes. So, giving discounts on insurance might not hurt self-insurance as much as expected. On the other hand, expensive insurance doesn't always encourage people to protect themselves more. This research could help shape insurance pricing policies for public health and insurance companies.