Color vision is essential for how we see the world, and it's our brain that creates the colors we perceive, not the objects themselves. While we know a lot about how our eyes process color, there's still much to learn about how our brains interpret and use color, especially in different cultures. By studying how our brains remember, evaluate, and make decisions about color, we can understand how cultural influences shape our perceptions. For example, colors have different meanings in India and Japan, showing how culture affects our view of color. This research aims to help us better understand how our brains process color and how culture plays a role in our perception of color.