Business models can be disrupted by unexpected changes in the business environment, like new technology or trends. This can threaten a company's ability to make money. To ensure business continuity, it's important to not only focus on resources and processes but also on the actual business model itself. A new approach called Strategic Business Continuity Management suggests that companies should both maintain their current business model and be open to changing it to adapt to new challenges. This approach can help companies stay resilient and continue to create value even in the face of unexpected events.