The article explores why people buy fake designer clothes. The researchers surveyed 180 people in Melaka to see what influences their decision to buy counterfeit fashion. They found that friends, personal values, and brand loyalty all play a role in this choice. People are more likely to buy fake clothes if they care about what others think, value saving money, or are loyal to certain brands. On the other hand, concerns about quality and risks associated with fake products can make people less likely to buy them. Overall, the study suggests that perceived risk has the biggest impact on whether someone will buy fake fashion items.