Intangible assets are crucial for companies to stay competitive and boost productivity. In Europe, there are barriers to investing in intangible assets, like intellectual property rights and access to finance. To encourage investment in intangibles, flexible regulations and better financial reporting are needed. Public support may be necessary for assets with high social benefits. Improving human capital policies and measuring intangible assets accurately are also important. Europe needs to close the investment gap in intangible assets compared to the United States to enhance long-term growth.