The article explores what happens after a failed online reverse auction in business-to-business relationships. By studying a real case in the mining industry, the authors found that losing a reverse auction doesn't always mean the end of the relationship. Factors like buyer and supplier characteristics, as well as the overall situation, play a role in whether the relationship can be salvaged through renegotiation or gradual reconsideration. This research sheds light on the impact of reverse auctions on buyer-seller relationships and suggests more studies are needed in this area.