The South African poultry industry is dominated by large-scale producers in both egg and meat sectors. After deregulation, supply and demand now regulate the industry. Eggs and poultry meat have the highest gross value among agricultural products. The industry is highly competitive and capital intensive, making it challenging for new entrants. Opportunities for new entrants include contract growing for existing producers or targeting niche markets. Financial assistance, training, and help with procurement are essential for small-scale entrants.