Physics and Astronomy
5 years ago

Unlocking the Secrets of YouTube Popularity: Insights for Advertisers!

arXiv (Cornell University)
On the Dynamics of Social Media Popularity: A YouTube Case Study
Flávio Figueiredo, Jussara M. Almeida, Marcos André Gonçalves, Fabrí­cio Benevenuto

Paper Summary

The article explores how videos become popular on YouTube by studying factors like when they were uploaded, where users come from, and early popularity. The researchers found that these factors can predict how popular a video will become, which can help advertisers and content creators understand how to make their videos more successful.

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