The article discusses how our society's actions towards nature have led to ecological deficits and risks. This has prompted the development of a new ecological paradigm focused on sustainable development. The new approach emphasizes the importance of balancing economic, social, and ecological factors for long-term success. It calls for ethical considerations in economic practices, such as valuing nature and implementing eco-friendly standards. The goal is to create a more sustainable world society by integrating ecological principles into economic strategies.