The article explores how people's irrational preferences influence their economic decisions, alongside rational motives. It introduces the concept of 'low-rational managerial behavior' to explain how these preferences impact business operations, like choosing CEOs. The study shows that ignoring these low-rational preferences can lead to unpredictable choices and even affect a country's direction, as seen in the case of BREXIT. Understanding these factors helps us better understand why individuals behave the way they do.